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The program organically integrated key brand messaging and product placement.

The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.

To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

The Chinese pair of Sui Wenjing and Han Cong skated a flawless, season-best short program to take the slimmest of leads over Russian skaters Evgenia Tarasova and Vladimir Morozov after the first day of pairs competition at the Pyeongchang Olympics.

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Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.

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In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.Εάν είσαι δυσαρεστημένος με τον τρόπο με τον οποίο λειτουργεί ο Flash Player στον υπολογιστή σου, παρακαλούμε προσπάθησε να αλλάξεις στην έκδοση HTML-5 της ιστοσελίδας πατώντας πάνω στον "διακόπτη".Ωστόσο, σε παρακαλούμε να έχεις κατά νου πως η έκδοση HTML-5 της ιστοσελίδας έχει σημαντικά περιορισμένα χαρακτηριστικά (όχι τη βέλτιστη ποιότητα βίντεο πιθανότατα καθυστέρηση στη ροή μετάδοσης του βίντεο).developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.